Welcome to SmartChoice Stays

Short Stays, the Smart Way

Serviced Accommodation & Holiday Properties for Business & Leisure Trips

At SmartChoice Stays, we specialise in offering high-quality short-term rental accommodations across Cornwall & South West England.

Our mission is to provide a seamless and comfortable experience for guests while supporting property owners with reliable, hands-off property management.We distinguish ourselves through our personalised approach, which is all about forming genuine connections with our clients.

By keeping our portfolio focused, we are able to provide tailored services and ensure consistent quality for our landlords. Our priority is not just to manage properties but to help maximise rental income while delivering exceptional value for guests.

Short-term letting can often feel overwhelming, but at SmartChoice Stays, we aim to take the stress out of the equation. Our local team, based across Berkshire and Cornwall, knows these areas like the back of their hands and is always on hand to provide real, friendly support. No call centres, no automated responses—just genuine people who care about making your stay or rental experience as smooth as possible. If there's ever a question we can't answer right away, we’ll make sure to get the information you need promptly.

Trusted Airbnb Partner: view our listings & reviews on Airbnb here.

Our Properties

Harts Loft, St Ives - Beachfront Apartment With Panoramic Sea Views

✨Harts Loft — Your Perfect Beachfront Escape in Beautiful St Ives✨

This direct price is 15% lower than Airbnb & Booking.com — with no platform fees.

Harts Loft offers one of the best locations in St Ives — a top-floor coastal retreat with uninterrupted harbour views across St Ives Bay to Carbis Bay and the Hayle Estuary. Steps from the beach, cafés and local bars, it’s the ideal base for couples, families and beach lovers.

✨Festive Stay (26 Nov – 5 Jan)

Beautifully decorated for Christmas, with harbour views, sparkling festive lights and a seasonal welcome basket including mulled wine, hot chocolate and festive treats.

Why You’ll Love It Here:

✨ Spectacular panoramic views from the open-plan living, dining and kitchen spaces

✨ Footsteps to Harbour, Bamaluz, Lambeth & Porthminster Beaches — plus 1.5km of sand at low tide

✨ 300m to Porthmeor Beach — Cornwall’s iconic surf spot with stunning sunsets

✨ Wildlife moments — spot seals in the harbour and occasional dolphins

✨ Kid-friendly layout with spacious living and nearby calm beaches

✨ Modern amenities — Smart TV (Netflix, Prime, NOW), fast Wi-Fi, Bose sound system

✨ Tassimo coffee machine, cosy throws, board games & binoculars

✨ Pet-friendly — bring your furry friends

✨ In the heart of St Ives — cafés, galleries, restaurants just moments away

Top Amenities:

✨ Two bedrooms (1 double, 1 twin)

✨ Modern shower room

✨ Smart TV (Netflix, Prime, NOW)

✨ Complimentary Wi-Fi

✨ Bose sound system

✨ Tassimo coffee machine

✨ Board games & binoculars

✨ Mini toiletries & welcome pack

✨ Tea, coffee & basic cooking essentials

✨ Pet-friendly

✨ No smoking

✨ No dedicated parking (public car parks nearby)

A Note on the Surroundings:

Located close to St Ives’ most historic spots, including the Sloop Inn, this prime location offers unbeatable convenience. As it sits in the heart of town, the area can be lively at times. Double-glazed windows help keep things comfortable. Ideal for guests who enjoy being close to the action.

Top Places to Eat:

From relaxed beach cafés to fine dining, enjoy fresh seafood, classic fish & chips or even Michelin-starred options — all within walking distance.

Adventures & Hidden Gems:

As keen explorers of St Ives and the coastline, we share our favourite walks, viewpoints, cafés and local tips in your digital welcome guide, sent before your stay.

Parking:

No private parking, but several public car parks are nearby (around £8/24h). Full details are provided with your booking confirmation.

Getting Here:

Easily accessed via the M5 and A30. Or take the Park & Ride at St Erth and enjoy one of the UK’s most scenic train journeys into St Ives.

Guest Access:

You’ll have full private access to the apartment, including the living area, kitchen, bedrooms and bathroom.

Entrance:

Access is via two steps at the rear of the building. Shared entrance with one other apartment, leading to your private internal staircase with handrail and direct access to the loft.

Host Support:

We respond quickly with local tips, recommendations and assistance. Message us through the platform — replies are usually within an hour between 8am–8pm.

Special Offers:

✨ Extended stays (14+ nights): 10% discount

✨ Last-minute bookings (within 7 days): message for offers

✨ Seasonal deals throughout the year

✨ Referral discount when you recommend a friend

Message us about any current offers — we’re happy to help make your stay even more affordable.

MORE DETAILS

Guest Reviews

You can see more on the Guest Info & Reviews page
Harts - Loft, St Ives

We spent a long weekend staying at Harts Loft, St Ives.

The apartment was wonderful. Spotlessly clean, welcoming and comfortable. The owners had really thought about the comfort of guests and additional touches like spare toiletries, a welcome pack including milk in the fridge made us feel able to enjoy ourselves straight away.

Bed linen, towels, crockery and soft furnishings were of good quality which made living in the space enjoyable.

The views are extraordinary and accessibility to all the local bars and restaurants was easy with everything on the doorstep.

Booking was simple, communication excellent from the owners and Smart Choice meaning we won’t hesitate to use the service again and hopefully secure another stay in the property. We were genuinely sad to leave the apartment and St Ives!

Andrea, May 2025
Harts - Loft, St Ives

The Smartchoice stats team, and in particular Kelly, were very friendly and provided loads of helpful information about the stay.

Their guest pack was very informative before we arrived, with great information and dog friendly recommendations.

We would definitely go back again, and we really fell in love with st Ives. We couldn’t recommend their apartment enough. Very well situated in the centre of the harbour, overlooking the bay.

Kelly kept in touch throughout, and has been very helpful, providing clear check-in and check-out instructions, and other useful dog friendly info.

Highly recommended

Thomas, May 2025
Harts - Loft, St Ives

Great position with views from the windows overlooking the harbour. Comfy beds with pristine bedding, plenty of hot water and great to have toiletries included. Lounge area great.

This was an excellent apartment to stay in, so clean, welcome basket was a lovely touch and thank you for the fresh milk.

Totally recommend.

Angie, October 2025